Gerry Salmon
Executive Director at Revl
Fitness Industry Consultant
With nearly 30 years of experience, Gerry Salmon is a dedicated leader in the New Zealand fitness industry. Throughout his career, he has served as a club manager, national director, industry consultant, and independent club owner. Gerry is renowned for his expertise, having presented at Filex and contributed to IHRSA’s CBI magazine. He is also a highly experienced Group Exercise Instructor, drawing upon his background in drama, music, and exercise prescription.
In the last decade, Gerry’s focus shifted towards strategic endeavors, culminating in the completion of a Masters in Business (MBA) with a specialisation in value-based gym models. He has successfully developed various competitive gym formats, strategically capitalising on their advantages. This journey led to the establishment of Revl, an independent fitness business.
Revl’s flagship location, situated in greater Wellington, now licenses its Group Training programs across the market and has recently introduced franchising for the full-format model.
