Selling Without the Ick: How to Convert Leads into Loyal Clients

Session Type:
“I don’t want to be salesy.” Sound familiar? Many exercise professionals struggle to ask for the sale – hesitating, overexplaining, or hoping clients will “think about it” and come back on their own. But selling isn’t about pressure or persuasion, it’s about connection, clarity, and guiding someone toward a decision that supports their goals.

This session will reframe sales as a natural, service-based part of your role. You’ll learn how to lead sales conversations (in-person or via DMs) with confidence and ease, overcome common mindset blocks, and apply practical tools to move clients from “maybe” to “I’m in” – without ever feeling pushy.

Learning Outcomes:
– Understand the psychology of decision-making – what motivates people to say “yes” and what holds them back.
– Learn how to lead conversations naturally and confidently, whether in person or online.
– Identify and correct common mistakes trainers make when speaking with leads.
– Use simple, effective scripts and frameworks to close sales without awkwardness.
– Reframe selling as an act of service—and learn how to shift your mindset to reflect that.”

Presented By: Suz Baxter (Dr)

CPD Points: 2