From Trainer to Thought Leader: Expanding Your Industry Influence

Session Type: |
The exercise industry is evolving – and the most successful professionals today are more than just trainers. They are educators, speakers, mentors, and thought leaders who shape the direction of the industry.

In this session, we’ll explore how to evolve from being a great coach or business owner into a recognised leader with influence beyond the gym floor. Whether your next step is public speaking, mentoring, online education, or content creation, this session will equip you with the tools to build a powerful personal brand and expand your reach. Learn how to position yourself as a go-to expert, grow your visibility, and confidently step into roles that elevate your impact and shape the future of exercise.

We’ll cover how to leverage content, partnerships, and education platforms to move beyond one-on-one coaching and make a lasting mark. This session is ideal for established professionals who are ready to contribute at a higher level and become a voice the industry looks to for leadership and innovation.

Learning Outcomes:
-Learn how to transition from delivering services to delivering influence, through education, speaking, and leadership.
-Understand what it takes to become recognised as a thought leader in the fitness industry.
-Define your core message and align it with your professional mission.
-Discover strategies to grow your authority through public speaking, content, and media.
-Explore pathways into mentorship, professional education, and industry leadership roles.
-Learn how to expand your reach through storytelling, strategic partnerships, and consistent personal branding.
-Walk away with a practical roadmap to build visibility, credibility, and long-term impact.

Presented By: Jen Dugard

CPD Points: 2